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Key Takeaways :
- YouTube is cracking down on ad blockers, pushing users to enable ads or subscribe to YouTube Premium.
- Users with ad blockers will be blocked from watching videos and given the option to whitelist YouTube or try Premium.
- YouTube's actions against ad blockers have intensified. YouTube Premium starts at Rs. 129/month in India.
YouTube, the go-to platform for watching videos and following your favorite creators, offers a free version with ads and an ad-free experience through YouTube Premium. But, if you've been using ad blockers to enjoy ad-free content without paying, your days of doing so may be numbered. YouTube is on a mission to curb the effectiveness of ad blockers, encouraging users to either subscribe to YouTube Premium or allow ads on their site.
The Battle Against Ad Blockers
- YouTube's platform relies on ads to support content creators and provide free access to users.
- Many viewers have used ad blockers to avoid ads, which violates YouTube's Terms of Service.
- YouTube is taking global steps to convince users to either allow ads or consider YouTube Premium for an ad-free experience.
The Crackdown in Action
- YouTube is now blocking video playback for users with ad block extensions enabled.
- When trying to play a video, users receive a notice about their ad blockers.
- Users are presented with the choice to whitelist YouTube or try YouTube Premium for an uninterrupted experience.
YouTube's Earlier Initiatives
- In June, YouTube revealed its three-strike policy for ad blocker users.
- The platform had been testing strategies to encourage users to enable ads or try the ad-free Premium subscription.
- It introduced 30-second ads on connected TVs in the US, replacing two 15-second ads.
Pricing and Options
- YouTube Premium in India offers various plans, including a 12-month plan for Rs. 1,290 and a three-month plan for Rs. 399.
- You can also opt for a one-month pre-paid plan at Rs. 139 or a recurring monthly subscription at Rs. 129 after a one-month free trial.
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